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6 Money-Making Reasons to Advertise Online

Cost Effective: In today's economy, every dollar is more important than ever, and online advertising is THE most cost-effective advertising medium available for creating, delivering and carrying out campaigns

Target: Online is the BEST medium for zeroing in on a specific audience, based on geography, areas of interest and/or context of the content.

Search: Only e-mail and social networking are more popular than online search. More than 80 PERCENT of consumers use search engines, and more than 60 PERCENT turn to the Internet first for information about local companies.

Reach: No media in history has greater reach than the Internet. In the last 30 days more than 71 PERCENT of all American adults went online.

Measure: Online advertising is transparent. Reporting makes advertising accountable, and analysis can provide COMPREHENSIVE EVIDENCE of ROI.

Call to Action: Direct reponse and lead-generation campaigns are very effective online. Consumers and potential customers can immediately click on your ad or link to obtain more information or to make a buy NOW!