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Terminology

Your Internet Glossary: Definitions to common Internet terms and phrases

A/B Testing: Testing the relative effectiveness of multiple versions of the same

Authentication: The verification of a user's identity, often through the use of a unique username and password.

Bandwidth: Amount of data that can be sent through a connection, usually measured in bits-per-second. A full page of English text is about 16,000 bits. A fast modem can move about 57,000 bits in one second. Full-motion, full-screen video requires about 10,000,000 bits-per-second, depending on compression.

Banner Ad: A banner ad refers to any media placement that is purchased by impression.

Blog: On online journal and open forum communication tool.

Blogger: One who creates and writes an online journal.

Blogosphere: The blogging community

Blogrolling: A list of blogs on a blog (usually placed in the sidebar of a blog) that reads as a list of recommendations by the blogger of other blogs. Bounce rate: The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Browser: Software that allows a user to search/surf the Internet. Examples include Internet Explorer and Mozilla Firefox.

Byte: A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes ("megabytes"). One byte is equal to 8 bits where each bit is either a one or zero. Common terms incorporating the word "byte" are: Kilobytes - 1,024 bytes, Megabyte - 1,048,576 bytes, Gigabyte 1,073,741,824 bytes.

Cache: A temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened. The cache enables the browser to quickly reload pages and images that were recently viewed.

CGI Script: A CGI script is a program written in one of several popular languages such as Perl, PHP, Python, etc. that can pass data between a web page and programs on the web server. CGI scripts are widely used to process forms such as search boxes.

Channel: A website section, similar to a newspaper section. A channel is subject specific.

To read the rest of this glossary, or to download it, follow this link.