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Marketing Guide

Practical advice for advertising your product or service

Marketing your business locally can leave you with the feeling that you are throwing dollars into an abyss. How are you to know your dollars are being spent well? How can you measure results?

Local businesses that advertise with newszap.com and Independent Newspapers print products aren’t bewildered by the marketing process at all. Our consultative approach helps businesses sort through their options, choose tactics appropriately and lift their bottom line.

Our clients understand:

• What makes an effective ad
• Big and small economies
• How to choose media
• Advertising styles
• Being a market leader
• Positioning themselves in a local marketplace
• Marketing fundamentals

Your business from the inside

This is how you, your staff and your clients see your business. It’s your location, your sign, your special brand of customer service, the stock on your shelves, interior design, business ethics, etc. It’s the touch you put on your business. It’s the vision you create before you even open your doors – before you spend your first advertising dollar.

Your business reaching out

This is your direct marketing approach and includes attendance at trade shows, cold mailing lists, coupons, business networking groups, etc. While an important part of building your business and generating long-term recognition while helping to define your place in the market, the results only reach so far. While coupons and face-to-face marketing can help you measure interest in an instant, only 30 percent of the population responds to coupons and those that do typically frequent the businesses they clip coupons for regardless of whether there is a special. In other words, they may already have been a customer and didn’t need the lure of a coupon.

To continue reading this Guide, or to download it, please follow this link.